Anta Kai 1

About this project

CLIENT

ANTA

CATEGORY

FULL SET BUILD, COMMERCIAL PRODUCTION

LOCATION

DALLAS, TX | NEW YORK CITY, NY | SAN FRANCISCO, CA

A FLAGSHIP COMMERCIAL PRODUCTION AND GLOBAL SHOE RELEASE CAMPAIGN FOR ANTA FEATURING KYRIE IRVING—CONCEPTUALIZED, EXECUTED, AND DELIVERED IN JUST TWO WEEKS.

BBM FILMED, EDITED, AND DELIVERED A HIGH-IMPACT COMMERCIAL IN DALLAS, WHILE ALSO EXECUTING THREE UNIQUE SNEAKER RELEASE ACTIVATIONS ACROSS DALLAS, NEW YORK, AND SAN FRANCISCO WITHIN FOUR DAYS. THE PROJECT INCLUDED DESIGNING A CUSTOM FONT, 3D ANIMATIONS, AND SECURING THREE BILLBOARD PLACEMENTS IN DALLAS—ALL WITHIN THE TIGHT TWO-WEEK TIMELINE.

THE COMMERCIAL WAS SHOT, PRODUCED, COLOR-GRADED, REVIEWED, REVISED, AND DELIVERED—ALL IN A SINGLE DAY.

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DELIVERABLES

COMMERCIAL FOR THE ANTA KAI 1
SNEAKER RELEASE EVENT VIDEO RECAP - DALLAS
SNEAKER RELEASE EVENT VIDEO RECAP - NEW YORK
SNEAKER RELEASE EVENT VIDEO RECAP - SAN FRANCISCO
COMMERCIAL PHOTOGRAPHY FOR THE ANTA KAI 1
CUSTOM KAI 1 SCRIPT FONT
ANTA KAI 1 3D ANIMATIONS

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SERVICES PROVIDED

LOCATION SCOUT
CREATIVE DIRECTION
SET DESIGN
PRODUCTION
CINEMATOGRAPHY
PHOTOGRAPHY
POST PRODUCTION
COLOR GRADING