WNBA DRAFT

About this project

CLIENT

PANINI

CATEGORY

COMMERCIAL PRODUCTION

LOCATION

NEW YORK CITY, NY

BORDER BOYS MEDIA DESIGNED THE SET AND PRODUCED PHOTO AND VIDEO CONTENT FOR THE PANINI STATION AT THE 2024 WNBA DRAFT MEDIA DAY. BBM DELIVERED 15 PHOTO GALLERIES, BRANDED ATHLETE VIDEOS, AND 15 CUSTOM MOTION GRAPHICS, ALL LIVE-EDITED AND POSTED IN REAL TIME DURING THE DRAFT, ENSURING IMMEDIATE ENGAGEMENT AND MAXIMUM REACH.

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DELIVERABLES

PHOTO GALLERY OF TOP 15 DRAFTEES
QUICK TURN INDIVIDUAL PLAYER VIDEO RECAPS FOR SOCIAL MEDIA
MOTION GRAPHIC FOR THE TOP 15 DRAFTEES
ANGEL REESE X BARBIE X PANINI SURPRISE ACTIVATION VIDEO

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SERVICES PROVIDED

CREATIVE DIRECTION
SET DESIGN
CINEMATOGRAPHY
PHOTOGRAPHY
POST PRODUCTION
REAL-TIME PHOTO TURNAROUND
SAME-DAY VIDEO EDITS
LIVE MOTION GRAPHICS EDITING