NFLPA ROOKIE PREMIERE

About this project

CLIENT

PANINI

CATEGORY

COMMERCIAL PRODUCTION | FULL SET BUILD

LOCATION

LOS ANGELES, CA

WITH A CREW OF 50+, BORDER BOYS MEDIA DESIGNED, COORDINATED, BUILT THE SET, AND PRODUCED THE 2024 NFLPA ROOKIE PREMIERE.

OVER THE COURSE OF A WEEK, BBM DELIVERED HUNDREDS OF PIECES OF CONTENT FOR 39 ATHLETES, CAPTURING THEIR FIRST MOMENTS IN UNIFORM AS NFL PLAYERS.

THE PRODUCTION FEATURED A COMMERCIAL FILM SET, CUSTOM PODCAST BOOTHS, IMMERSIVE VIDEO WALLS, AND MULTIPLE PHOTOGRAPHY STATIONS, CREATING A SEAMLESS AND HIGH-ENERGY MEDIA EXPERIENCE.

EVERY PIECE OF CONTENT WAS SHOT, EDITED, REVISED, AND DELIVERED TO THE CLIENT WITHIN THE SAME WEEK, ENSURING RAPID TURNAROUND AND MAXIMUM IMPACT.

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DELIVERABLES

COMMERCIAL FOR PANINI X NFLPA
39 INDIVIDUAL ATHLETE SOCIAL REACTIVE GAME ACTION VIDEOS
39 INDIVIDUAL ATHLETE INTERVIEW VIDEOS
10 RAPID FIRE INTERVIEW VIDEOS
39 COMMERCIAL PHOTOGRAPHY INDIVIDUAL PHOTOGRAPHY GALLERIES
3 SOCIAL HIGHLIGHT VIDEOS
14 INDIVIDUAL ATHLETE CARD SIGNING VIDEOS
OVERALL EVENT RECAP VIDEO
BTS PHOTOGRAPHY GALLERY

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SERVICES PROVIDED

CREATIVE DIRECTION
SET DESIGN
SET BUILD
PRODUCTION
CINEMATOGRAPHY
PHOTOGRAPHY
POST PRODUCTION
COLOR GRADING
REAL-TIME PHOTO TURNAROUND