PANINI SUPER BOWL ACTIVATION

About this project

CLIENT

PANINI

CATEGORY

EVENT COVERAGE | BRAND ACTIVATION

LOCATION

LAS VEGAS, NV

BORDER BOYS MEDIA DESIGNED THE SET AND PRODUCED PHOTO AND VIDEO CONTENT FOR PANINI’S ACTIVATION AT SUPER BOWL LVII.

OVER A WEEK-LONG ACTIVATION, BBM CREATED 35+ PIECES OF BRANDED VIDEO CONTENT IN COLLABORATION WITH PANINI, ALL EDITED AND DELIVERED SAME DAY.

THE CONTENT INCLUDED A 2-MINUTE KID REPORTER ACTIVATION VIDEO, 25 INDIVIDUAL BRANDED ATHLETE VIDEOS AND PHOTO GALLERIES, AND A FULL EVENT RECAP VIDEO AND PHOTO GALLERY, ENSURING MAXIMUM ENGAGEMENT AND REAL-TIME FAN CONNECTION.

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DELIVERABLES

25 BRANDED ATHLETE VIDEOS
PANINI X MONOPOLY COLLABORATION EVENT VIDEO
ACTIVATION EVENT RECAP VIDEO
25 ATHLETE PHOTO GALLERIES
EVENT RECAP PHOTO GALLERY

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SERVICES PROVIDED

SET DESIGN
PRODUCTION
CINEMATOGRAPHY
PHOTOGRAPHY
POST PRODUCTION
SAME-DAY PHOTO TURNAROUND
SAME-DAY VIDEO EDITS