NFL DRAFT

About this project

CLIENT

PANINI

CATEGORY

EVENT COVERAGE | BRAND ACTIVATION

LOCATION

DETROIT, MI

BBM PROVIDED COMPREHENSIVE EVENT COVERAGE OF PANINI'S BRAND ACTIVATIONS, THE PANINI MEDIA STATION BACKSTAGE, AND THE NFL DRAFT. THROUGH OUR REAL-TIME CONTENT CAPTURE, PANINI UTILIZED OUR PHOTOS TO CREATE AND DELIVER CUSTOM TRADING CARDS TO EACH DRAFTEE MOMENTS AFTER THEY RECEIVED THEIR NEW JERSEYS ON STAGE.

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DELIVERABLES

PANINI SUPER BOWL LVIII COMMERCIAL
LIVE STAGE VIDEOGRAPHY OF DRAFT
LIVE STAGE PHOTOGRAPHY OF DRAFT
PANINI FAN ACTIVATION EVENT RECAP VIDEO
BRANDED PLAYER CONTENT OF DRAFTEES
PRODUCED (PHOTOGRAPHED AND PRINTED) INSTANT TRADING CARDS OF DRAFTEES LIVE ON STAGE

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SERVICES PROVIDED

CREATIVE DIRECTION
SET DESIGN
PRODUCTION
CINEMATOGRAPHY
PHOTOGRAPHY
POST PRODUCTION
REAL-TIME PHOTO TURNAROUND
SAME-DAY VIDEO EDITS